CO129-554-7 British Empire and China Trade Fair 14-5-1935 - 23-10-1935 — Page 46

WHAT IT DOES.

It is assumed these facts are agreed,

I. The Chinese form a potential market for trade and business

which, to-day, is barely touched.

2. The Chinese will respond to a business approach on lines

similar to those appealing to other nations.

3. Such approach entails direct contact with Chinese dealers and consumers, made in their own language and by methods to which they are accustomed.

As very few non-Chinese can travel in the Interior of China and talk direct to the people there, the Trade Fair at Hong- kong enables you to display your goods on the threshold of South China. Chinese officials, merchants, dealers and the public are invited to visit the Trade Fair and inspect your goods, and to discuss business with you or your Chinese-speaking representatives specially provided by the Organisers for that purpose.

WHAT YOU CAN DO THROUGH IT,

Without leaving your office or incurring any expenses for sending your own representatives, if you so desire you can ship your goods to Hongkong; have them displayed at your stall; have your sales points lucidly explained to Chinese callers by trained, Chinese-speaking salesmen; have your goods sold; have a full report on how they appeal to the Chinese; have a report giving suggestions on how to turn to advantage all the invaluable information acquired for you during the period the Trade Fair is open, setting out which of your goods prove acceptable to Chinese, and in which a possibility exists for building up a permanent market.

WHAT IT COSTS.

Say 200 sq. ft. of space at $ro or $12 per sq. foot, according to position, which includes cost of erecting an enclosed and covered stand with walls and ceiling painted ivory white and having a raised wooden floor and night-sheets

Decoration of stand, varying from $100, if only simple dressing and display is required, up to, if plastic decorations, draping and special lighting effects are required, say

say

$2,000

or

$2,400

$ 500

Taking delivery of exhibits from ship, transport to stand, un- packing, storage of crates, according to measurement and weight,

$ 100

Wages for one month of one Chinese-speaking salesman, specially trained in each Exhibitor's sales points, say

$125

Lighting of stand for one month, wiring and hire of meter, say

Insurance of stand and of contents, say

$

40

34%

of value

Daily cleaning of stall and provision of floral decorations as required, say

$ 25

Incidentals, hire of telephone at stand, hire of fire extinguisher, etc., say

$ 50

Cost of one page advertisement in Fair Catalogue, printed in English and Chinese, or one coloured insert, say...

$ 150

Blocks, designs, translations, etc., for above, say

$ 50

One Float in Land procession, including hire of lorry and driver, decorating it, and incidentals, say

$ 250

One Float in Harbour procession, say from............

.$250 to $ 500

Cost of translating and printing sales literature in Chinese for distribution at the Fair, preparing showcards in Chinese, varying with quantity, say

$ 500

Cost of displaying Exhibitor's own films daily, and providing Chinese captions, say..

$ 500

Cost of, say, 50 entrance tickets for distribution to clients, at 30 cts. each

15

The following services are provided free to Exhibitors :—

$

One representative of the Trade Fair is provided in each Dominion to assist Exhibitors in every way possible; to study each Exhibitor's products and their sales points; to supervise in Hongkong the erection of each stand; to select and train Chinese-speaking salesmen for the exclusive use of the Exhibitor.

To prepare and forward to cach Exhibitor at the close of the Trade Fair a full report on Chinese opinion of his goods, possibilities of developing a trade in them, and suggestions on the best method of doing so.

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